There is a method to this seemingly mad practice of marketing (your power washing business). It is crucial to the success of your business that you master this method, utilizing your skills and cunning to formulate a marketing program that guarantees profits and long-term growth. This book will provide you with the knowledge to do just that — from the basics of marketing theory to practical tips and guidelines that will arm you with an arsenal of marketing tactics.

Table of Contents

The Nuts and Bolts

Marketing Basics, Marketing Demographics, Developing a Marketing Plan, Serving Mutiple Markets: Making the Move from Residential to Commercial to Industrial Work, Marketing Tools, Marketing Magic, Advertising with Print Media

Getting Industry Specific

Commercial Flatwork, High Rise Marketing and Strategy, Restaurants: A Contractor Guide to Marketing Kitchen Exhaust Cleaning, Marketing Your Awning Cleaning Business, Marketing Fleet Washing, Marketing Graffiti Removal, Marketing House Washing and Flatwork, Restoration, Marketing Wood Restoration

Appendix

Glossary of Marketing Terms, Industry Related Trade Associations and Publications